Leverage Videos For Brand Messaging And Gain Benefits Of Online Digital Marketing

Everyone loves videos, or at least it seems so. Most of us spend a considerable amount of time watching videos on social platforms. We also visit YouTube where 400 hours of videos are uploaded to the site every minute. We scrounge Facebook, Instagram and other social channels to lay our hands on engaging pieces of videos to quench the appetite for information. It’s this very intense desires of ours of watching videos that has forced new-age marketers to look for ways to leverage them and benefit businesses. This is why the concept of video marketing has picked a lot in recent times.

In today’s time of digital era, it’s hard to ignore the value of visual information. Since users are evolved now, their expectations have risen a great deal when it comes to consuming messages and ideas shared by brands. Earlier, users loved different content types including texts, images and graphics, but not anymore. Videos are now the most preferred form of content for internet marketing purposes and marketers are leveraging them to fullest. They have dominated the online marketing landscape for their ability to deliver sound and picture to convey a variety of emotions to users.

In fact, studies confirm that buyers today make buying decision based on videos, and this sums up the increasingly growing importance of them. There are many reasons why videos have become the most important marketing tool today, and one reason is their being most persuasive. They influence buyers and also impact their buying patterns; they give in-depth and complete information of products or services to brands to remove any doubts from the mind of buyers. They are the only marketing tool that strikes to the heart and mind at the same time, which is why marketers want to benefit from them in a great way.

In addition, videos build more credibility and trust among buyers than any other form of content. They are easy to decode, simple to understand and above all, easily searchable. They are where customers spend their maximum time which is why they are considered an invaluable source or tool for internet marketing. They help catch the attention on the internet and turn viewers into prospects. More so, they are easily shareable and they are easy to embed; they can deliver SEO results and they can reach to as many users as possible across the world in quick time.

What’s more, videos are now being used by marketers to engage, inform and enrich users and gain their attention. They are also used extensively to educate and inform users about product, services and different aspects of the business. Without them, brands would find it extremely difficult to convey their messages in the most appropriate manner possible. Given so many benefits attached with videos, it’s hard to imagine a brand not utilizing them for their online digital marketing purposes. It’d be a mistake not to tap into the vast potential of a content type that is going to grow bigger in the days to come.

5 Fast Fat Loss Nutrition Switches

All of us, myself included, are not really good, at the deprivation style of nutrition and burning fat. I don’t really have to tell you what is bad for you and what you just shouldn’t eat because for the majority of people out there – you already know! The problem is in the way we try to deny ourselves those sweet and salty treats!

Whenever we simply stop doing something cold turkey and that includes eating or drinking a particular food our brain just sees it as something we can’t have. Not only does this flick a switch in 99.9% of men that fights this principle just out of spite, but it also makes us feel that we are missing out on something that we like or even love. This is a strong emotion and extremely hard to control.

With this in mind, the big buzzword that is getting a lot of attention when it comes to better nutrition is SWITCH! What this means is that instead of stopping something outright and just hoping to fight the cravings and emotions with outstanding willpower, you actually replace it for a better option! It is very much like quitting smoking and where many successful people use alternate methods to keep their hands busy while quitting. This behavior switching technique can often make a world of difference as opposed to going cold turkey.

Same goes for nutritional choices. Don’t try to quit something outright but actually substitute it with some better options. Try these five tips below to get you started on your way!

Fat Burning Nutrition Switch 1:

Leave desserts off the breakfast menu! Now I don’t mean that people are having ice cream and chocolate for breakfast although sadly, some people do! What I mean is that when we really look at the ingredients in some of our most popular breakfast cereals and other common options, you soon realize that they are better off in the dessert bar! Lose the sugary cereals, sweet muffins, fat filled bagels and croissants and look at options like a good omelet, high fiber/low sugar cereals, yogurt, smoothies and plenty of fresh fruit for starters.

Fat Burning Nutrition Switch 2:

Monitor your eating schedule. Personally, I see no value in the arguments that eating after 7 or 8pm causes you any grief whatsoever. Yep, I said it! It is not eating after this time that causes you to gain fat; it is the rubbish that we binge on after these times that causes the problem! With this in mind, you can stop late night binges by eating a larger lunch and then having dinner that little bit later.

Fat Burning Nutrition Switch 3:

Lose the processed food and go natural as often as you can! Processed and modified foods or carbohydrates are just plain bad and are often stripped of real nutritional value. Try your hardest to replace these foods with nuts, vegetable or fruits. Examples here are pretty straight forward; when eating red meat, hold the fries and add some extra “trees” or a salad. Instead of a calorie filled chocolate muffin or Danish on your morning coffee break why not grab a handful of nuts? And even though it is an old favorite, switch the eggs on toast to eggs flavored with parsley or spinach and then finish it with an apple!

Fat Burning Nutrition Switch 4:

You don’t want sugary drinks after a workout! This one is crazy! You go to all the effort of a hard workout, burning anywhere from 250 to 800 or even 1000 calories and then guzzle down a sugar filled energy drink, soda or juice and wipe out most or even all of your hard work in just a minute or two! You don’t need it and it’s a piece of marketing genius!

Fat Burning Nutrition Switch 5:

This one should go without saying, but do not just minimize the junk food in your house, but hide it! We are visual people and will suddenly get hungry when we see a nice yummy chocolate bar, packet of crisps or a stray dough-nut left around the house or fridge in full view.

So then, you want to remove as much junk food as you can from the whole house. But again, in both the light of not totally depriving yourself of sweetness and also keeping the rest of your household happy, feel free to keep some! However, keep them in a dark part of your pantry and make sure that you have plenty of bowls and containers of healthy, ready to eat foods like fruit and nuts. They not only taste great but are so good for you. Just get them in your eye line!

Here’s one last bonus switch for you! Employ your own nutrition expert – YOU! Stop listening in hope at all the latest craze diets and instead home-school yourself on the foods you eat for at least 2 weeks. Note down everything you consume for that period and really open up your eyes to all the foods and drinks that are out there. Stuff you have never even tried before is a perfect choice! Eat the recommended servings and keep a good eye on the calorie counts and see how you feel and what happens over the two weeks. You will come up with some great wins simply and effectively that will change your whole diet.

The Top Three Digital Cameras on the Market Today

These days, one of the most common ways to share special events with family and friends is through social networking sites like Facebook and MySpace. As a result, almost everyone owns a digital camera to capture the memories and easily share them. To get the best possible pictures of life’s most important moments, look into purchasing one of the top three digital cameras on the market today.The Canon EOS Rebel XSi is a great choice for an aspiring photographer just learning about the art of photography. The mixture of automatic shooting and manual control settings makes it easy for someone to learn on while still being guided slightly. One of its key defining features is the excellent continuous shooting mode which can take pictures at a rate of 3.5 frames per second.Another excellent option on the market today is the Nikon D5000. This camera has ISO settings between 200 and 3200, making it a great camera for shooting in low light. It features a rotating 2.7 inch LCD screen and can shoot HD movies at 720p resolution. One of the things that make this camera so special is the optional geotagging unit which will include information about where the photo was taken.For the more artistic photographer, the Olympus E-620 is an excellent choice. It features art filters that allow users to apply special effects to their photographs as soon as they take them. It can also shoot at four different aspect ratios, including 16:9, which is ideal for showing photographs on a high definition television. At 16.76 inches, it is one of the smallest and lightest DSLR cameras available on the market.Having one of the top three digital cameras on the market today is the best way to share excellent photographs with friends and family. They each have excellent features that can help a new photographer learn their craft or simply let someone have fun adding effects to their photographs. Any one of these cameras would capture all of the most important memories in beautiful quality.